Google Expanded Text ADs Character Limit

After Google text ads expansion peoples are looking for Google Expanded Text ADs Character Limit. Expanded text ads are the next generation of text ads, designed for a mobile-first world with both users and advertisers in mind. They provide more space for your ad text compared to standard old text ads, and are designed for optimal performance on mobile devices so you can reach targeted customers when they’re on the go.

What's happening

Image by : support.google.com/adwords

Expanded text ads are similar to the standard text ads that you’re used to, but with a few main differences.

1. Expanded text ads have two headline fields instead of one. The extra headline field allows you to include additional text in your ads. Now you have up to 30 characters per headline instead of 25 characters. The headlines will appear next to each other, separated by a hyphen. Depending on the size of your potential customer’s screen, they may wrap to a second line.

2. The two description lines have been merged into one field. Instead of the two 35-character description lines you get with standard text ads, expanded text ads have one 80-character description field, giving you more control over your ad’s messaging.

3. The domain of your display URL is now based on your final URL domain. With expanded text ads, you no longer have to enter your display URL when creating a new ad. Instead, AdWords will use the domain from your final URL and then give you the option to combine it with up to two new optional ”Path” fields. These fields are added to the display URL after your website’s domain, so you can add text that will help people who see your ad get a better sense of where they’ll be taken when they click it. Learn about what makes up a text ad

4. Your text ads are now mobile-optimized. Now that expanded text ads are mobile-optimized, you no longer have to select the mobile device setting when creating or editing a text ad. In fact, a preview of your ad in both desktop and mobile format is generated for you while you’re creating your expanded text ad.